In 2021 I was approached by inceptor of Crossroads Creamery. They had the idea of an outdoor themed ice cream shop. They wanted to implement the themes of hiking, camping, RVing, and national parks into their branding.
The logo was based around dropping a pin on a digital map, a compass, and primarily an ice cream cone. Once complete, the brand had everything from typography and color guidelines to social media templates and patterns.
